There are a few things that are important to understand in order to make an effective standee banner for your marketing needs. Even though a standee banner is a rather cheap tool to do marketing and advertising with, it does not mean that it can’t do a good job. If designed properly, it can work as effectively as other means of advertising and marketing that are more expensive.
An interesting design can really help you to stand out in the crowd and reach people better by being able to convey your promotional messages more effectively.
Without further ado, here are several standee banners designing tips that you can try out on your own.
1. Banner Flow
Have you ever heard of it? People have a tendency to read from left to right and starting from the top of the bottom. As you design your standee banner, you have to keep this in mind. Utilize this habit to deliver your messages in the right way. Since people have their tendency that way, you have to make sure that the design of your banner follows the rule of the eye flow of the reader. Since people read from the upper part to the lower part, they tend to lose focus gradually as their eyes descent the banner. So, you have to make sure that you put the most relevant and important information on the upper part of your banner. This way, they will have it noticed easier and first read about the key information.
Surely everyone is aware that colorful design is more interesting than a monochrome one. Although it costs more, adding colors to the design of your standee banner can really make it pop out, especially among the crowd. However, remember that you can’t just splash any color into the design of your standee banner. The choice of color for your banner must be decided carefully. It is important to stick to a color palette where the colors can complement each other well, making the design look more pleasant on the eyes. If your brand or company already has a color associated with it, such as red for YouTube, then you should definitely design your standee banner with this color so that people can associate it easier with your brand or company. This also supports the growth of brand awareness in a subtle way.
3. Graphics and Images
Create more fun and dynamic standee banner design by including graphics and images that can even help you in conveying information in a more effective way. Since people tend to get bored by reading too many texts in a banner, you can try to express them with images that are easy to understand for better advertising and marketing efforts. Be careful not to make the images and graphics clash with the texts that are included in your design, though. It’s worse if they end up overcrowding the design of your banner. Make sure that you still leave some space in your design for a better-looking banner.